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Development and Implementation of an E-Business / E-Commerce Business Model

Interim Mandate Objective as Organization and Management Consultant
 

Fundamental realignment of the business model from traditional retail and catalog sales to a fully digitalized e-commerce company to prevent imminent insolvency.

French Company from the Lifestyle Sector
 
French lifestyle group with specific autonomous country organizations
 
Identified Intervention Areas

  • Economic difficulties despite already implemented personnel reductions

  • Significant performance breaks in operational processes

  • Declining customer satisfaction with negative revenue development

  • Lack of financial support from parent company

  • Outdated IT infrastructure and ERP systems

  • Inefficient retail and catalog sales structure

  • Suboptimal returns management

  • Insufficient delivery capability

  • Outdated customer touchpoints

  • Cost-intensive multi-channel distribution structure
     

Implemented Measures

  • Development and implementation of a new e-business strategy

  • Modernization concept of the IT landscape with connection to legacy systems

  • Transformation from mail-order to digital customer touchpoints

  • Consolidation of physical unprofitable sales locations into shop-in-shop structures

  • Discontinuation of traditional catalog shipping

  • Optimization of returns management with parent company

  • Increasing product availability through uninterrupted supply chain processes

  • Leadership development through targeted analysis and coaching on the job

  • Implementation of digital sales processes

  • Adaptation of organizational structure to e-commerce requirements
     

Results

  • Successful transformation to online business

  • Sustainable reduction of cost structure

  • Restoration of liquidity

  • Optimized returns management

  • Prevention of imminent insolvency

  • Modernized IT infrastructure

  • Improved customer experience

  • Efficient digital distribution structures

  • Sustainable business model

  • Stabilized business development
     

Applied Competencies

  • Comprehensive expertise in digital transformation of retail companies

  • Experience in implementing e-commerce platforms

  • Competence in change management and crisis management

  • Know-how in integrating IT systems

  • Expertise in returns management and supply chain optimization

  • Experience in restructuring retail companies

  • Ability for leadership development

  • Competence in developing digital business models

  • Expertise in process optimization

  • Experience in international corporate environments

     

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