Tier - One Company for  the Household Appliance Industry
 
Premium manufacturer of plastic and electronic products for the consumer goods industry with own OEM sales and on/off sales. Tier-one series supplier with own development and design departments and own tool and plant engineering.
 
Identified Intervention Areas

• Critical over-indebtedness due to triple leverage of investors

• Leverage factor of nearly 20 with saturated market share in the achievable segment

• Significant innovation backlog due to lack of investment funds

• Loss of competitiveness against Asian market participants

• Stagnating business development in core markets

• Unfavorable cost structure in production
   

Implemented Measures

• Implementation of a stringent turnaround program

• Strategic relocation of cost-intensive production to Eastern Europe

• Development and launch of innovative vertical product solutions

• Development of the B2C segment through online sales and flagship sales

• Expansion of business areas in horizontal and vertical dimensions
   

Results

• Successful turnaround within 6 months despite difficult conditions

• Significant increase in order capacity utilization

• Successful establishment of the production site in Poland

• Development of new market segments through B2C positioning

• Expansion of the technology heatmap through innovations

• Sustainable improvement of competitive position
   

Applied Competencies

• Pronounced expertise in financial restructuring and turnaround management

• Comprehensive experience in production relocation and site development

• Proven success in building new sales channels

• Innovation competence and technological understanding

• Strong leadership competence in crisis situations

• Ability to quickly implement complex transformation processes